I just attended a completely digital meeting.
Have you ever listened in on a teleseminar? Or taken a webinar? If so, you’ll have an inkling of what a completely digital meeting is like! But there’s MORE to a complete meeting.
Here’s just a few tidbits and features I observed, so you can see what’s coming to your neighborhood–sooner rather than later! Uh, more like NOW.
What features did I have access to at this digital meeting?
First, you should know what meeting it was. Digital Marketing World, a free virtual conference that lasted a half day (April 1, ‘09). I have no affiliation with these folks so my observations are completely objective, no agenda attached. This was a function coordinated by MarketingProfs. I am not sure how I lucked into this event but I am glad I did! It was geared to those exploring the world of digital marketing (which includes a variety of means such as websites, emails, blogs, social media sites and more).
Once I logged in with my unique password already established at the time of registration, I found myself in a virtual space, with many navigation keys at the top to direct me to places such as exhibit hall, agenda, auditorium, resource center, briefcase, prizes, HELP and other options. I used the majority of these options, first out of confusion of where to find my classes and later out of curiosity. I had access to:
* All speaker presentations
* Exhibition booths and prize drawings
* Educational documents, PDFs, text in all forms, videos all available for downloading
* And networking in a lounge.
My actual observations and experience
I guessed my way to the first session, having arrived at work just minutes before the opening session (ah, the disadvantages of being on Western time zones when everything is greared to the East coast)! I frantically logged in successfully (to my relief–one hurdle overcome!) and searched for where those darn classes would be. I figured it was either auditorium or agenda…and I found the class links easily, clicking on the concurrent class of choice. I had to guess a little to connect (ah, you click “View” to get the visuals!) and grabbed my Internet-hooked-up headphones and listened smugly like one who knew what she was doing to class # 1. This aspect was similar to a webinar, with the audiences muted, graphics displayed and the ability to IM any questions on the left column area. Classes lasted about 45 minutes, with Q & A.
We had about 15 minutes between classes (more like 10 minutes after closing remarks, so I was skidding along the floor to grab my snacks or drinks or to “rest” in the facilities for a minte (got my drift?) before the next class began.
UH OH, techy hiccough
Everything was going smoothly until I tried to click on the next class link and nothing happened. So I logged out and couldn’t log back in for some reason. I recall the email link provided today also gave easy tech support email info. I frantically raced to email to explain my dilemma. Hurry! I didn’t want to miss the next class! Within a minute, that tech suppport had me getting a new login and I was functional right away.
TIP: Always prepare for the unexpected with digital meetings; techy things can go wrong. In this case, it was probably something screwy with my own computer. Their system seemed quite solid.
One speaker spoke too fast-I needed to see his slides again
My chosen session speaker had to race through some data so I missed reading some of the slides (he had them up and down in seconds!) so I knew I’d need to see them again. We were told the resource center would have them afterwards. Nice benefit! So after his session, in my 10 minute allocation of “free” time, I clicked on the resource center. Wow! Many, many kinds of data were available here and will remain so for 90 days! Impressive data, PDFs, podcasts, you name it. All there–except the PDFs I wanted. However, with a minute to spare and just before real despair, I found what I wanted! I had clicked on auditorium. And it held the PDFs of the presentations! I searched for my presentation in the search box and Voila! I had my data, downloaded for later perusing.
How many classes did I attend?
If I sound like I am babbling, forgive me. I attended 6 classes nonstop, from 8 am-1 pm my time, with those little breaks. I wanted to experience this fully. It was done extremely well and went smoothly! After the classes and 17 pages of typed notes (yes, I type while I listen; years of hearing people’s needs for speakers and recording all details).
I also accessed the HELP (information) booth, where someone must have been typing continuously on her end, answering endless questions…where to get prizes, how to do this, when will we see that? I had asked to find those graphics for the talk I heard, and was directed to the resource center. After all of the sessions, I explored there a little further. It holds an extensive array of data, almost overwhelming but a learner’s absolute delight. All free for the downloading.
Heard David Plouffe, Barack Obama’s 2008 Presidential Campaign Manager
One of the highlights was hearing a presentation from David Plouffe, about his campaign efforts. His presentation was done completely in streaming video, and it was seamless in its delivery. It was fascinating to hear some of his logic and experience in using social media applications for the campaign. I think if you sign up for Marketing Profs you may be able to get access to this presentation. (I really do not work for these folks, promise!)
Learned a lot, and about those exhibition booths…
I learned a lot. and was grateful for the mind-opening sessions and data sharing. I missed out on the networking lounge as there was no time when taking all those classes. I only wish they had time so I could’ve spent more time in the exhibit hall DURING WORKING HOURS, because they had live people interfacing with us visitors on IM chat boxes. Some booths had video playing within their booths on top of offering a variety of downloadable information from media kits to sample cases to videos or other graphic/text data. You could click on it to add it to your virtual briefcase (brilliant!).
And everyone was entered to win prizes from the sponsors, the exhibitors–verynice prizes for the lucky one or ones who had the highest points. Points were awarded for visiting booths, taking classes, and participating in various manners. Everyone had the incentive to attend booths and to learn about related products useful to digital marketing.
WAS IT WORTH IT?
You bet it was. My brain is a bit full and I learned to navigate in a whole new environment quicikly and easily. I am aware of a few other virtual type meetings. This one was the most comprehensive and well put together that I have seen except for Virtualis in Second Life., which incorporates an almost real feel with avatars interacting and speaking with each other in real time. The data says this event was put on by InXpo, Inc.
I hope you are not afraid to try this relatively new platform of meeting experience. Speakers can perform within this environment, but their words, voice tone and graphics will mean more since there is no body language component unless they are on webcam or other video means. And speakers will not have audience feedback. I sure enjoyed the ease of attending at no additional cost, time-wise or money-wise. And I could type on my own computer. I missed the in-person contact but for a half-day event, this was a very efficient way to disseminate info, and great also for the sponsors to share data without actually “selling”!
So how do you feel about attending a meeting like this?
Andrea Gold, President, Gold Stars Speakers Bureau, Tucson, AZ USA. andrea@goldstars.com.